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History

Guerlain Chicherit was born in Paris on may, the 20th, 1979, but moves to Tignes around his first birthday to never leave again.

Fiery, impatient and talented teenager, he’s tried many different sports, but has no doubt about his choice: powder, freestyle, speed and freedom are what he belongs to. He’s very interested in bigmoutain, that new thing he’s heard about, in which he’ll be world champion as he had always told his mum. During 2 years, he’ll be piling up videos, pictures, reports and other media events all dedicated to the beauty of riding and doing tricks.

During his third year with Dynastar, he gets into the competition where Americans are and have always been masters. Results talks by themselves; Guerlain is on every podium and is sacred world champion after a mythic run at the end of the year. This award got him respect from riders all over the world. Guerlain Chicherit owns a never reached before list of honors, he has become four times world freeride champion at the age of 29 and is known for his talent all over the world.

He’s like nobody else, with amazing sport skills and a natural talent for everything he tries. His simplicity and kindness has never been touched by his eagerness to win. His master words have remained pleasure and freedom.

That’s how he launched his own ski brand in 2008, Coreupt. With and innovative business model and one of the sickest teams ever, the small brand from Tignes keeps climbing up and has cut herself a great piece of the cake in the last four years.