Ritchi by TJ Schiller :

"Rich is a strong dude. A really strong dude. He can charge big mountain lines like no other and stomp massive cliffs with ease. He is an easy going guy and is constantly smiling while charging the mountains. You can find him deep in the backcountry getting face shots or in a T-shirt sessioning 100 foot tables with slushy landings."

Ritchi by Guerlain :

"Ritchi, the most versatile of all, he could win a big air just as easily as he could win a freeeride race. Without forgetting his ‘made in Ritchi' style, of couse!!! When I grow up, I'd like to ski like him."

Ritchi by Xav :

"The PANTHER!! A leftover tank from the Second World War, a machine that devours everything in its way! Hey there mate"